Social media advertising strongly drives digital transformation

The trend of advertising on social networks is both a challenge and an open door for countless opportunities for advertising businesses in Vietnam..

In the two years that Vietnam had to implement the social distancing order because of the COVID-19 pandemic, advertising businesses in Vietnam must, accelerate digital transformation while making sure that they still maximize their creativity to look for business opportunities in such a challenging situation.

Chairman of the Vietnam Advertising Association, Mr. Nguyen Truong Son, gave the opening speech at the “Vietnam Advertising Association – Accompanying the National Digital Transformation” event.

Many advertising businesses have shared their experiences of overcoming the pandemic, achieving success, and even sharing their failures at the “Vietnam Advertising Association – National Digital Transformation Companion” event, which took place on the morning of October 5 in Hanoi. The Vietnam Advertising Association organized this event in response to National Digital Transformation Day.

The speakers focused on “hot” technology topics in the advertising industry. These topics included opportunities for startups to build international customer markets, current advertising trends on digital platforms, leading branding strategies on digital platforms, digitizing outdoor advertising experiences, and new technology in the billboard industry.

The event attracted about 300 members and partners of the Vietnam Advertising Association throughout the country.

– Ms. Hang Pham, Founder & CEO of 5S Media, presented the leading branding strategy on digital platforms – experience from Hanoi Beer.
– “Measurement of outdoor advertising effectiveness – digital transformation experience with OOH billboards,” presentation by Mr. Nguyen Quang Nhut – Director of Shojiki Advertising Joint Stock Company.
– BH Media Company is one of the businesses awarded the Certificate of Merit by the Vietnam Advertising Association to honor specific member businesses in digital transformation.